Why you need a Brand Identity?
Your Brand Identity influences every part of your business:
From the social media templates you create through to the services you offer.
It's also the secret weapon for ADHD Female Entrepreneurs.
When you have a million ideas swirling around your head, "gurus" shout at you to buy their course, and "advice" been given to you from your Aunt Mabel - you need a way to cut out the noise and focus.
This is what your Brand is designed perfectly to do.
Your Brand Identity is there to focus and guide you, so you'll always make the right decision for your business.
The Brand Identity Framework
(or B.I.F for short)
The Brand Identity Framework (B.I.F) is unique to Keppel Leopard Creative and has helped female founders get more visibility, money and opportunities within their business.
It's designed to take the overwhelm out of building a brand (Because we know it's a LOT!) and focuses on 4 areas:
SOUL
POSITION
CHARACTER
DESIGN

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Your Brand Identity Audit Score Explained
You Brand Identity Audit will give you two scores: a POWER SCORE and a B.I.F SCORE. See below what these mean for you. Now don't worry if your scores for each are low - there are plenty of things you can do now you know exactly where you need to focus your time and energy.
POWER SCORE
This score indicates how effective your Brand Identity is. Your Brand should represent you when you can't be there in person, and should continually help you easily get opportunities and clients.
This scores the effectiveness for each area of the B.I.F. The lower the score, the more priority you should give to work on improving it.
B.I.F SCORE
What to do next: Book a FREE call with Katie
Every brand is different.
Whilst the Brand Identity Audit gives you an insight into where your Identity needs improving - it can't give you advice that is specific to your business, vision and goals.
Booking a FREE call with Katie will give you bespoke, expert advice with easy, actionable steps that you can do straight away in your business. Use the calendar below to book your call now.

