Katie & Keppel Leopard Creative
You can and want to do amazing things with your business. But to get there you need a brand that supports and represents you as your business grows. That's where I come in, with over 7 years experience as a Brand Designer & Strategist specialising in brands for female founders.
Your brand is here to do a job, because as a female founder your brand needs to work harder...
As a business owner you have so much potential. You started your business perhaps with a "let's see if it works" attitude and now it's thriving.
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But here's the thing: There's a ceiling. And you've landed on my website because you can feel it. Above it, is success: the life you want, the income you want, the clients that light you up.
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Right now you can't get through it. And that's down to your brand.
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The brand that you've created and tweaked throughout your business journey can't go any further. Because as a female founder it now has to work harder: to prove your reputation, to prove your value, to prove that as a woman you can run a successful business.
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That's where I come in. This is when you stop saying "can I do this?" to "I can do this."
I create brands for founders who are...
Scaling
You're ready to go for bigger opportunities and income, and you need your brand to support you every step of the way.
Visionaries
Your business means much more to you than earning money. You want to make real change, and you need a brand to reach that goal.
Underestimated
You have the expertise and professionalism to deliver a high standard of service, and you need your brand to show this to your clients and audience.
Why is your brand feeling "off"?
Right now your brand is representing a business that is only just beginning: it's messy, decisions are made on gut instinct and a little bit of hope.
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But that's not your business now.
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Your business is refined: you have experience, more knowledge and a whole load of mindset shifts that came with the highs and lows of running a business.
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Your brand needs to catch up. To support where you're going, not where you've been.
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When you work with me you're getting...
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A Brand Designer and Strategist with over 7+ years experience creating brands for female founders.
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Has worked with female-led businesses in a variety of industries: VA, Coaching, Consultants, Interior Designers, Luxury Handbag Makers (check out my past projects).
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Your brand built using my tried and tested Brand Identity Framework.
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A brand that's unmistakeably yours, not a template.
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A brand that actually supports your business goals and growth, not just look good.
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Final say on everything - you'll never been forced into something you dislike.
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Someone who gets what it's like to build as a female founder.
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100% ownership of your design assets.
I don't work with well-known brands, I make them.
The clients I've worked with all had the same issue: They knew they could do so much more, but were getting stuck because their brand was holding them back. Here are some of the things they've achieved only a few months after working with me (And you can check out their stories in my projects section!)
Working with high-street brands
Because her brand represented her expertise and professionalism, my client went on to work with brands such as B&Q and Rituals.
Winning Local Awards
Because her brand was clear, my client was able to win local awards that increased the visibility on her business.
Increased income
Because her brand engaged the clients she wanted, her business doubled its sales four months after working with me.
My Philosophy
I believe that you can be successful without having to change the heart of who you are - your identity.
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Female founders are capable of so much more than they think. The whole reason you started your businesses is because you wanted to fill a need: a gap in your industry, an issue that wasn't getting support. It was the right thing to do.
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And you should succeed - but as yourself. You don't need to present a version of yourself because someone told you to. You don't have to perform on camera 7 days a week to stay "visible".
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I believe in creating brands that support your 3am thoughts of "Am I good enough?". Because for female founders, we don't need a brand that looks pretty, we need one that says "you've got this."
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Your brand should make you feel safe and confident, and seen by the people who want to see you.
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A leopard never changes its spots, and neither should you.
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