About Katie & Keppel Leopard Creative
For over 7 years I've worked with female founders find the brand that truly connects with who they are so they can get more clients, opportunities and income.
Have you ever handed over your business card and cringed?
Not because the contents was incorrect - but because it just didn't represent you anymore. The identity that you once had at the beginning of your entrepreneurial journey has changed: you've gained knowledge, experience, testimonials from clients who love you. But none of that can be seen in the brand identity you currently have.
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Identity plays such an important part in business - particularly if you're a female founder. You're already breaking the rules by running a business (shock horror!) so being seen as a legitimate, trustworthy, business owner is needed.
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This is the reason why I work with female founders. Because I know that you want to achieve so much more with your business, but you want to do it your way - without performance, without having to be the loudest in the room.
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And to do that you need a brand that aligns with you deeply.
I create brands for founders who are...
Scaling
You're ready to go for bigger opportunities and income, and you need your brand to support you every step of the way.
Visionaries
Your business means much more to you than earning money. You want to make real change, and you need a brand to reach that goal.
Underestimated
You have the expertise and professionalism to deliver a high standard of service, and you need your brand to show this to your clients and audience.
Why is your brand feeling "off"?
Because it's not yours.
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It's a mix of start-up entrepreneur and that 6 day challenge that you decided to do in order to be "visible". You've listened to everyone else for advice - what colours to use psychologically, what shapes to use because they mean something - none of it is you.
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When I work with female founders I do Founder-Led Branding: we strip everything back to the heart of your business using my Brand Identity Framework. Through strategy and design, we build a brand that is unmistakeably yours. One that protects your reputation, that gets you mentioned in rooms you're not in, that makes running your business much easier.
I don't work with well-known brands, I make them.
My clients were always destined to do so much more, but they were getting frustrated because it didn't matter how many marketing strategies they implemented, challenges they took part in, or reels they watch - they still couldn't get the success they wanted.
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When I aligned their brand with who they were, their businesses flourished.
Working with high-street brands
Because her brand represented her expertise and professionalism, my client went on to work with brands such as B&Q and Rituals.
Winning Local Awards
Because her brand was clear, my client was able to win local awards that increased the visibility on her business.
Increased income
Because her brand engaged the clients she wanted, her business doubled its sales four months after working with me.
My Philosophy
I believe that you can be successful without having to change the heart of who you are - your identity.
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Female founders are capable of so much more than they think. The whole reason you started your businesses is because you wanted to fill a need: a gap in your industry, an issue that wasn't getting support. It was the right thing to do.
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And you should succeed - but as yourself. You don't need to present a version of yourself because someone told you to. You don't have to perform on camera 7 days a week to stay "visible".
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I believe in creating brands that support your 3am thoughts of "Am I good enough?". Because for female founders, we don't need a brand that looks pretty, we need one that says "you've got this."
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Your brand should make you feel safe and confident, and seen by the people who want to see you.
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A leopard never changes its spots, and neither should you.
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