About Keppel Leopard Creative
The ADHD friendly Branding Agency that takes your million ideas and puts them into a clear, focused and powerful Brand Identity.
In 2023, I turned up to my ADHD diagnosis appointment one month early...
(If that wasn't a massive indicator I had it I don't know what is!)
A month later I was diagnosed with Inattentive ADHD - a fancy way of saying that on the outside you look altogether, but inside you have 47 tabs open and there's music playing somewhere.
Like most late-diagnosed ADHDers, I went through the year after my diagnosis questioning "who am I really?!" under the illusion that I should find working out my identity easy because that's what I does for a living.
Turns out it was bloody difficult.
Now, back story:
Keppel Leopard Creative was already a Branding Agency for Female Entrepreneurs (because women deserve to be successful like our male counterparts).
And as I continued to figure out my identity I thought:
"If I'm finding it difficult to establish my identity, how hard is it for women who don't do brand identity work for a living?!"
Here's the thing - as business owners we're told to be "authentic" to be "honest" to be "transparent".
All the things that for years us ADHDers have learnt not to do.
So in 2025 I decided to specialise in brand identities for ADHD Female Entrepreneurs:
+ Entrepreneurs who are also going through the "Who the hell am I?!" phase AND running their businesses.
+ Entrepreneurs who really want to be themselves, but are too scared to be.
+Entrepreneurs who are really awesome at what they do, just no one knows about it.
When it's too risky to be "Authentic"
The Brand Identity Framework - the ADHD Friendly Branding Method
The Brand Identity Framework (or B.I.F for short) is what has helped my clients go on to work with high-street brands, win awards and have consistent clients throughout the year.
This framework is designed to focus your ideas into 4-parts of your Brand Identity: Soul, Position, Character and Design.
So instead of tackling it all at once, you can build from the ground up - with solid foundations to your brand.
Katie is so lovely and great at what she does. Our discovery call was a journey which really tested my vision for the business but it was a really useful exercise as Katie got everything she needed to go forth and create different brand designs that pushed my boundaries. I enjoyed the collaboration between us and I love the final product. I use my Brand Guidelines pack all the time and it is especially handy now I am having a new website and marketing plan created. "
Helen | Dreamcatcher Interiors
"Leopards never change their spots, and you shouldn't either."
Backstory time.
I've has had a varied background: I spent most of my "employed life" working in events. I have experience working in High End TV (think Netflix...more specifically, horses on Netflix) in the Art Department.
My qualifications range from a BA(Hons) in Animation to a Diploma in Digital Marketing, and a long list of voluntary Marketing roles with organisations such as OXJAM and the Manchester International Festival.
All have helped me hone in on my brand strategy and design skills!
When I'm not hyperfocusing on branding, I'm a mum to two minions (who describes what I do as "making money on the computer.") married to my husband whom I met whilst performing in A Christmas Carol (he was Tiny Tim) and is the owner of a staffy which, if you book a Power Hour with me you can normally hear her snoring in the background!
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