About Keppel Leopard Creative Branding Studio
So who exactly is this person with all the leopard print?
Seven Months Pregnant. Redundancy.
And on a Monday...
That's how I started.
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There was no plan, no budget, no network.
Just the delusional intention of someone who hadn't seen her feet for a few weeks that she could somehow make money.
And I did...okay I started at £20 for logos but it worked.
Then 2020 hit...
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But, against all the odds (and another brilliantly detailed business strategy of "just survive") the business is still here, 7 years later - with a late diagnosis of ADHD thrown in for good measure.
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I didn't have an epiphany, it was £20 logos...
I'd love to say that I had a wonderful dream where I was shown the way into the world of brand identity but then I'd be lying (but it would make a good story for an Instagram reel).
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Instead it was the £20 logos I was making for female founders right at the beginning of the business. Because I was right where they were: thinking that a logo is going to magically increase your recognition.
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Except it didn't.
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And that made me curious.
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I disappeared down the rabbit hole that was labelled "Brand Identity" and realised I was only doing a tiny part of branding.
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So I did what any sane, rational person would do: I got obsessed with branding.
I don't like being visible to everyone...
I'm not loud, or performative. You'll usually find me by the refreshment table at events rather than in the middle of everything. And that's because I don't want everyone to know me. I only want certain people (you) to know me.
Because those are the people that I can help.
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Being neurodivergent and a person of colour, you learn that not everyone will accept who you are and your way of thinking.
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So you have to get noticed another way.
Which is how I use my brand.
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Like a leopard, I get to decide who sees me, and who doesn't. And when the do, they get to see the real me.
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A leopard never changes its spots, and neither should you.