Keppel Leopard Creative 's branding blueprint is a free quiz that helps ambitious, passion-led female entrepreneurs focus their ideas and supercharge their branding. We've all been there right - you get an idea for your business, then another, then another and then suddenly you've got all these awesome ideas but you don't know which one to prioritise (or which one will be the right one!) I know this because I've spoken to countless female entrepreneurs like you: UH-MAZ-ING at what they do but are stuck going around in circles trying to get something out into the world. If you're nodding along then Keppel Leopard Creative's Branding Blueprint may just be the answer you're looking for. What is the Branding Blueprint Quiz? The Branding Blueprint is a free quiz that is made up of five questions created to find out exactly what areas you need to focus on based on where you are in your business journey. Whilst doing your entire brand identity is a good thing, when you're just starting out (and also realising that you wear all the hats) some parts of it you just don't need to deep-dive into (like learning colour psychology). When you've completed it, you will get your results instantly, and a link to your blueprint sent straight to your email for easy reference. Why THIS Branding Blueprint Quiz Okay, I know - there's lots of these things out on the big online space, what makes KLC's any different? Well apart from you only having to complete five questions, the Blueprint is based on hours of conversations with ambitious, passion-led female entrepreneurs like you. The blueprint is created so that you don't feel overwhelmed with your branding and you can start using it to boost your business. How does the Branding Blueprint it work Take the quiz (here's a cheeky link here! Go to the Branding Blueprint Quiz ) Get Instant results and a copy sent straight to your emails. That's it. So, What are you waiting for?! Ready to supercharge your branding? Take the Branding Blueprint quiz now, cut out the overwhelm and know EXACTLY what you need to focus on to move your business forward.

Julia was moving her services online. As she offered a unique health and fitness class, she wanted to create an online brand that would be recognisable and professional. Brand Strategy| Logo Design | Colour Palette | Font Choice | Branding Guidelines. As I walked into the Physiopilates studio in Wilmslow, Manchester, I felt instantly calm. Julia, the owner of Physiopilates - a unique health and fitness class that combines physiotherapy with Pilates - welcomed me in, and gently guided me and the rest of her class through an hour Physiopilates session. And this is the exact experience that I needed to recreate in Julia's digital brand. The Branding Brief For Julia, she has never had to focus on her branding before. She had a logo, but because she had no competition locally she didn't need to prioritise it. But now with an opportunity to move her business online, she realised that she needed a brand that was going to increase her visibility online, but still retain the same feeling and experience that she delivered in her studio. With her brand, Julia wanted to ensure that her current clients could find her and recognise her, and also attract new clients to her business.   The Solution Through our brand strategy session, I was able to identify four different markets that Julia wanted to target, but all had the same need: to stay moving and stay flexible. So when it came to the visual side of the brand I wanted to ensure that movement was a big focal point. I used organic shapes that create the idea of movement and flexibility. These are designed in soft, natural colours that Julia could use interchangeably through her brand. Her logo is a refresh of her previous logo of a person with their hands behind their head. Again, we kept the design more fluid and abstract. We identified imagery that would appeal to her target market's aspirations: playing with grandchildren, spending time outdoors, and entering sporting competitions but all with a softer colour palette to go with the overall brand design. The Outcome With her new brand identity, Julia was able to move her business entirely online. She now regularly runs live classes and online courses that her clients can engage with. Her brand has ensured that Julia continues to stand out from any similar businesses online. Are you an ambitious female entrepreneur wanting an original brand for your business? Check out our services !

Helen was pivoting her business. She was researching new target markets and competitors and wanted a brand overhaul to engage her new market. Brand Strategy | Logo and Mark Design | Colour Palette | Typeface and Fonts| Business Card Design | Promotional Material | Branding Guidelines.  "I want to disrupt the Interior Design Industry." This was one of the first things Helen said to me when we were chatting about her branding. We had met previously at a networking event where I delivered an impromptu talk about brand identity. As you can tell, Helen is not your typical interior designer. She loves pattern and colour (magnolia is a bit of a swear word) especially when it reflects her client's personality. Getting an Interior Designer in to help make your 3-bed semi-detached new build seems like an extravagant choice, But Helen wanted to show that the average person can still afford Interior Design Expertise - something that is unheard of in her industry. The Branding Brief Helen had created her brand herself, but she wanted to refresh it, focus it, and make it cohesive for when she started to promote her business. It needed to stand out from other designers and wanted a brand that would show off her love of colour. The Solution We start with Helen's strategy. Here we delved deep into Helen's business: what she wanted it to be, who she wanted to work with and how to her brand will connect with others. We then used this information to create the brand design elements. Helen liked elements of her previous logo so we used this and refreshed it, ensuring that her logo had versatility and was recognisable. She loved the coral colour that she had in her previous brand, so we continued to use it to create that connection and introduced additional colours of Light Blue and Orchre (which she particularly loved). "We need more swoosh" was a theme in Helen's brand; to give that feeling for creativity and flow so we incorporated soft lines and shapes into the rest of her design elements. The Outcome With her new brand identity, Helen regularly gets complimented on it and is busier than ever! Here is what Helen said about working with us: "Katie is so lovely and great at what she does. Our discovery call was a journey which really tested my vision for the business but it was a really useful exercise as Katie got everything she needed to go forth and create different brand designs that pushed my boundaries. I enjoyed the collaboration between us and I love the final product. I use my Brand Guidelines pack all of the time and it is especially handy now I am having a new website and marketing plan created. Thank you for your patience."

I chat to Leila Ainge on a new episode of Psychologically Speaking. I first met Leila at a Doing It for the Kids Mega Meetup event in Manchester. The week before I had casually decided that I needed to create a skirt for the occasion and then, just to keep myself accountable, told everyone in the DIFTKs community. I'd never made a skirt before. But it definitely impressed Leila who, after chatting further (and realising we had a mutual love of MAFs Australia) ask me this year to be a guest on her wonderful podcast Psychologically Speaking. During our conversation we went all over: the psychological side of branding, the pressures women face in professional spaces, my "change gear" career path and how creative problem solving has shaped me approach to branding. The Key topics include: The power of brand storytelling and personal identity. Challenges women entrepreneurs face in professional branding. The balance between authenticity and professionalism in online spaces. How Katie’s diverse cultural and career experiences inform her work. If you love this episode then I'd love for you to go subscribe to her newsletter too! And here is a picture of said skirt that I made below.

Networking - online or in person - is necessary to run your business. But for Female Entrepreneurs our brands play a bigger role in engaging potential clients. Do you know what's really interesting about mixed networking events? The way men and women talk about business. A few weeks ago I went to a Tameside Means Business Event. The first of 2025 and, even though it had been snowing a few days prior it was well attended. Now usually I frequent all-female networking events (as that's where my target market is) but this event was mixed. And, as I stood in the queue for a brew I realised how different men and women network. For the businessmen in the room, it's a much more direct route: there are a few pleasantries, followed by the "What do you do?" and "What is your business?" questions, a potential change in details (if it is mutually beneficial) and then moving on to the next person. But the women (me included) take a softer approach. Our pleasantries last longer - my usual gambit is about the weather (a hot topic in Manchester), or the length of the refreshments queue/toilet. We make a connection first.  And then, and only then, will we talk about our businesses (usually after we've been invited to discuss it.)  It's not a criticism of networking. Either way is fine. But, for women, it will take longer to get clients.  This is why a brand identity for Female Founders is much more important. 3 Key Areas your Brand needs as a Female Entrepreneur Between the networking events and conversations, the person that we've been talking to needs to remember who we are. We can of course connect with them on LinkedIn, follow them on Instagram, and drop them an email after the event but there is nothing better than walking into a room and them remembering you instantly. And this is where your brand starts to work. Your brand needs to leave a lasting impression on that person so that they remember you until the next time (or even remember who you are when you email them!) I've distilled it down to 3 key areas that your brand needs to do: One: Memorable (obviously!) so that people recognise you as soon as you approach them. Two: Professional, that doesn't mean suits and ties, it just means consistent and easy to understand. Three: Focused, so you're not stumbling over your words to explain what your business does (been there, done that, don't want to do it again!) How do these 3 Key Areas work in Practice? Of course, this is all good in a blog. But how does this work in real life? Here are some of the ways I ensure that at networking events I ensure these Key Areas are covered. At any networking event somewhere I will be wearing leopard print. That way people visually know who I am and that I'm representing my business. (Memorable). When I swap people's business cards, I make it a point of emailing them straight after to say that I liked connecting with them and to offer my assistance if necessary (Professional) I know EXACTLY what my business does and can simply tell someone if they ask. I use the same information for every networking event that I go to. (Focused) What do you need to improve in your Brand? If you want this kind of recognition for you and your business there are a few areas that you need to work on improving: One: Your Story, Values and Vision - This will help you give a consistent and focused response of who you are, what you do and how you do it. Two: Your Content Pillars and Tone of Voice - This will help you understand how you're going to present yourself at networking events. Three: Your Style and Personality - This will help you know how to present yourself at networking events so you're recognisable everywhere you go. Katie is the CEO and Founder of Keppel Leopard Creative, a Manchester-based branding agency specialising in brand strategies and designs for Female Entrepreneurs. Check out our Services .