Personal branding continues to be the "buzzword" of 2026 in the Female Entrepreneurial landscape. But is it really going to move your business forward? At the beginning of this year a new buzz word entered the entrepreneurial chat alongside authenticity and visibility. Personal Branding. The Female Networks were awash with it: "If you don't grow a personal brand you'll never be memorable and recognised" blah blah blah-di blah. And every time this was mentioned I rolled my eye

If you’re a female founder and your brand feels slightly off — chances are, you’re not doing anything wrong . You’re just repeating some very common brand mistakes female founders make, usually without realising it. Branding is often treated like a visual exercise. In reality, it’s a business decision. And when the foundations aren’t right, everything built on top starts to wobble. Let’s look at the most common brand mistakes female founders make — and how to fix them. 1. Fol

Creating a strong brand identity is essential in the competitive fashion industry. For MASOA, this meant developing a unique visual and emotional connection with potential customers. How We Created a Strong Brand Identity in Fashion for MASOA Using the Brand Identity Framework, we ensured that Amy's brand story was strong and clear. This clarity played a significant role in shaping her brand identity. Identifying the Target Market We identified a market that would love her ha

Here's three ways that ADHD Female Entrepreneurs can use Brand Storytelling in their business. I used to hate reading books as a kid. I could never find a a genre that I really liked, and my mind would wander so I’d have to read the same page a million times (good ol’ ADHD!) But in an interesting turn of events I’m now the complete opposite. I love getting my nose into a good page turner (and it has to be pages, none of this kindle nonsense), and with my loops in I can happi

A cozy workspace that inspires creativity As a Neurodivergent Female Entrepreneur building your Brand Identity doesn't need to be...

K-Pop Demon Hunters is basically a 100-minute masterclass in visibility, storytelling and owning your difference - wrapped in high notes and fight scenes.

Just like picking your favourite sweets from a pic 'n' mix, building a brand positioning strategy means carefully selecting what your...

I want to start with the truth. When I first launched Identity (originally called the B Club), it didn't go as planned. In fact - nobody...

Last week, I launched my membership program. I refer to it as a thingy because, honestly, I wasn't sure what it was meant to be. The...

As an ADHD female entrepreneur, I have faced the inner critic of Imposter Syndrome. This experience began the moment I announced my...

Are you a female Entrepreneur with ADHD who is regularly messing about with your branding? Changing fonts, changing colours, full...

Keppel Leopard Creative 's branding blueprint is a free quiz that helps ambitious, passion-led female entrepreneurs focus their ideas and...

Brand Strategy | Logo and Mark Design | Colour Palette | Typeface and Fonts| Business Card Design | Promotional Material | Branding Guidelines. As an Interior Designer, Helen she loves pattern and colour (magnolia is a swear word to her) and is all about reflecting her clients' personalities in their designs. Helen wanted to know how she could brand herself as an interior designer: one that would stand out from everyone else and show that Interior Design can be affordable. "I

Brand Strategy| Logo Design | Colour Palette | Font Choice | Branding Guidelines. Julia was moving her Wellness business Physiopilates online. She needed to create a brand identity that would stand out from the other Health and Wellness Services that reflected her personality and her unique service. As I walked into the Physiopilates studio in Wilmslow, Manchester, I felt instantly calm. Julia, the owner of Physiopilates - a unique health, fitness and wellness class that comb

I chat to Leila Ainge on a new episode of Psychologically Speaking. I first met Leila at a Doing It for the Kids Mega Meetup event in...

Networking - online or in person - is necessary to run your business. But for Female Entrepreneurs our brands play a bigger role in...

Brand strategy | Logo Design | Pattern Design | Colour Palette | Font Choice | Promotional Material | Branding Guidelines It's lockdown. I initially contacted Rachael from Wharfedale Soaps after a recommendation from a friend suggesting her soaps. Rachael makes beautiful, natural soaps - without all the chemicals that drive my eczema mad that are found in high street brands. It was a few weeks later she asked about creating a logo for her. Like many business owners, she had