Brand Strategy | Colour Palette | Font Choice | Patterns and Style Amy had been running MASOA for a while. She designs and creates gorgeous bespoke leather handbags. Amy wanted MASOA to grow: and so we needed to create a strong brand identity in the fashion industry. Amy has a gorgeous story behind her brand: influenced by her grandparents she started sewing when she was young and decided to setup a business. She is a massive advocate of British Manufacturing and her Yorkshir

Here's three ways that ADHD Female Entrepreneurs can use Brand Storytelling in their business. I used to hate reading books as a kid. I could never find a a genre that I really liked, and my mind would wander so I’d have to read the same page a million times (good ol’ ADHD!) But in an interesting turn of events I’m now the complete opposite. I love getting my nose into a good page turner (and it has to be pages, none of this kindle nonsense), and with my loops in I can happi

A cozy workspace that inspires creativity As a Neurodivergent Female Entrepreneur building your Brand Identity doesn't need to be...

K-Pop Demon Hunters is basically a 100-minute masterclass in visibility, storytelling and owning your difference - wrapped in high notes and fight scenes.

Just like picking your favourite sweets from a pic 'n' mix, building a brand positioning strategy means carefully selecting what your...

I want to start with the truth. When I first launched Identity (originally called the B Club), it didn't go as planned. In fact - nobody...

Last week, I launched my membership program. I refer to it as a thingy because, honestly, I wasn't sure what it was meant to be. The...

As an ADHD female entrepreneur, I have faced the inner critic of Imposter Syndrome. This experience began the moment I announced my...

Are you a female Entrepreneur with ADHD who is regularly messing about with your branding? Changing fonts, changing colours, full...

Keppel Leopard Creative 's branding blueprint is a free quiz that helps ambitious, passion-led female entrepreneurs focus their ideas and...

Brand Strategy | Logo and Mark Design | Colour Palette | Typeface and Fonts| Business Card Design | Promotional Material | Branding Guidelines. As an Interior Designer, Helen she loves pattern and colour (magnolia is a swear word to her) and is all about reflecting her clients' personalities in their designs. Helen wanted to know how she could brand herself as an interior designer: one that would stand out from everyone else and show that Interior Design can be affordable. "I

Brand Strategy| Logo Design | Colour Palette | Font Choice | Branding Guidelines. Julia was moving her Wellness business Physiopilates online. She needed to create a brand identity that would stand out from the other Health and Wellness Services that reflected her personality and her unique service. As I walked into the Physiopilates studio in Wilmslow, Manchester, I felt instantly calm. Julia, the owner of Physiopilates - a unique health, fitness and wellness class that com

I chat to Leila Ainge on a new episode of Psychologically Speaking. I first met Leila at a Doing It for the Kids Mega Meetup event in...

Networking - online or in person - is necessary to run your business. But for Female Entrepreneurs our brands play a bigger role in...

Brand strategy | Logo Design | Pattern Design | Colour Palette | Font Choice | Promotional Material | Branding Guidelines It's lockdown. I initially contacted Rachael from Wharfedale Soaps after a recommendation from a friend suggesting her soaps. Rachael makes beautiful, natural soaps - without all the chemicals that drive my eczema mad that are found in high street brands. It was a few weeks later she asked about creating a logo for her. Like many business owners, she had