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THE AUTHENTIC BRAND
FOR ADHD FEMALE ENTREPRENEURS BUILDING BOLD, AUTHENTIC BRANDS - EVEN WHEN YOUR BRAIN'S RUNNING 48,000 TABS AT ONCE.
A blog for ADHD Female Entrepreneurs who want to build brands that actually feel like them. Think: branding through vibes, energy, and intuition - plus inspiration from other bold women doing it their way.
All Posts


What K-Pop Demon Hunters Taught Me about Branding (And Why ADHD Female Entrepreneurs need to Hear It)
K-Pop Demon Hunters is basically a 100-minute masterclass in visibility, storytelling and owning your difference - wrapped in high notes and fight scenes.

Katie Cope
Aug 123 min read


What a Pic 'n' Mix Can Teach You About Building a Strategic Branding Plan
When I was 16 I got a job at Woolworths. Every Saturday I would pop on my red top and name tag (which I still have somewhere...) and went...

Katie Cope
Aug 32 min read


Relaunching the Branding Programme Identity: and this time it's different.
I want to start with the truth. When I first launched Identity (originally called the B Club), it didn't go as planned. In fact - nobody...

Katie Cope
Jul 92 min read


Embracing Messy Action in Your Journey as an ADHDer: A Personal Experience
Last week, I launched my membership program. I refer to it as a thingy because, honestly, I wasn't sure what it was meant to be. The...

Katie Cope
Jun 283 min read


Embracing Your Brand: A Pathway for ADHD Female Entrepreneurs to Overcome Imposter Syndrome
As an ADHD female entrepreneur, I have faced the inner critic of Imposter Syndrome. This experience began the moment I announced my...

Katie Cope
Jun 43 min read


Embracing Change How Female Entrepreneurs with ADHD Can Master Adaptable Branding
Are you a female Entrepreneur with ADHD who is regularly messing about with your branding? Changing fonts, changing colours, full...

Katie Cope
May 52 min read


Are you a Female Entrepreneurs struggling to focus on one thing in your business? Then the Branding Blueprint is what you're looking for.
Keppel Leopard Creative 's branding blueprint is a free quiz that helps ambitious, passion-led female entrepreneurs focus their ideas and...

Katie Cope
Apr 242 min read


Disrupting the Industry: How to create an Authentic brand identity for an Interior Designer
Helen was pivoting her business. She was researching new target markets and competitors and wanted a brand overhaul to engage her new...

Katie Cope
Mar 242 min read


From Physical to Digital: How to move your health and fitness brand online.
Julia was moving her services online. As she offered a unique health and fitness class, she wanted to create an online brand that would...

Katie Cope
Mar 122 min read


Leopard Logic: Psychologically Speaking Podcast
I chat to Leila Ainge on a new episode of Psychologically Speaking. I first met Leila at a Doing It for the Kids Mega Meetup event in...

Katie Cope
Feb 31 min read


3 Key Areas to Effective Networking for Female Entrepreneurs Using Branding
Networking - online or in person - is necessary to run your business. But for Female Entrepreneurs our brands play a bigger role in...

Katie Cope
Jan 263 min read
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