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Dreamcatcher Interiors
Brand Elements included
Brand Strategy | Logo Design & Mark | Colour Palette & Typography | Supporting Brand Visuals | Social Media Templates | Business Card Design | Brand Guidelines
The first thing that Helen said was "I want to disrupt the industry". The Interior Design Industry had a reputation of only being afforded by high-earning individuals, who wanted neutral palettes and cream furniture.
As the owner of Dreamcatcher Interiors, Helen's vision was to show that interior design can be affordable and reflect the homeowner's personality (not a magnolia wall in sight!)
Reflecting Helen’s vision, personality, and professionalism was key to increasing the brand’s visibility. The chosen colour palette plays a key role in reflecting this. Blues provide structure and reassurance, while yellow and coral highlight the creative side of the business.
Supporting visuals and designs enhanced this idea, ensuring that the brand showed its disruptive nature through bold colours and visuals - without reducing quality and professionalism.
