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Kelly Trowers
Brand Elements Included
Brand Strategy | Primary Logo & Logo Mark | Colour Palette & Typography | Social Media Templates | Website Design | Brand Guidelines
Kelly Trowers provides wellbeing services for individuals and corporate teams, using science-backed tools and resources. As a brand-new business, it was important that Kelly showed up feeling professional and credible from the outset — particularly in a space where trust matters.
The project began with establishing a clear brand strategy, followed by the creation of a full visual identity and website designed to support visibility and growth. Every element needed to balance professionalism with empathy, ensuring the brand felt equally relevant to corporate environments and individuals seeking support.
The result is a brand that feels trustworthy, calm and considered — positioning Kelly as a wellbeing professional who understands both organisational needs and the people within them.
