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MASOA
Brand Elements included
Brand Strategy | Colour Palette & Typography | Supporting Brand Visuals | Social Media Templates | Brand Guidelines
MASOA’s bags were always beautiful: bespoke, handmade and designed to last a lifetime.
Amy wanted to increase MASOA's online visibility towards professional women. Women who wanted a bag for daily life but tailored to her needs.
For MASOA, highlighting their roots and values through their brand identity and visuals was important: their Yorkshire heritage, the championing of British Manufacturing and Amy's vision for it to become a family run business.
By grounding the visual identity in colours inspired by the Yorkshire Moors, the brand now shows up with a quiet confidence - without shouting louder. Their original logo now seamlessly aligns with the rest of their brand visuals, and is warm, professional and reassuring.
The MASOA brand now clearly reflects their roots and a deep understanding of the business behind it.
