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The International Retail Academy
Brand Elements included
Brand Strategy | Logo Design & Mark | Colour Palette & Typography | Supporting Brand Visuals | Social Media Templates | Business Card Design | Brand Guidelines
The International Retail Academy was a brand new business launched during the pandemic, at a time when the retail industry was under real pressure. The vision was to support retailers in retaining talented staff through coaching and training, and to create something that genuinely understood the challenges of the industry.
As a business built from scratch, it needed a brand that clearly reflected its ethos and felt credible to retailers. This included establishing a full brand strategy, alongside a visual identity and website that would support a fully online launch.
The result is a professional, trustworthy brand that speaks directly to the retail industry — enabling the Academy to work with retailers such as Skechers and Rituals.
