MASOA
November 2025
Luxury Leather Handbag Maker
Brand Strategy | Colour Palette | Fonts | Icons & Patterns | Social Media Templates | Brand Guidelines
About the Client
Amy is lovely and so professional. She loves championing British manufacturing and is proud of her Yorkshire roots. For her it's all about quality — ensuring that her clients get the best item possible.
What Amy is doing is creating bespoke, luxury leather handbags that are customisable. But she was attracting an audience who wouldn't value the craftsmanship. She wanted to attract more professional women but she had no idea how to go about it.
She runs two businesses not just MASOA so she didn't have time to do it herself.
Discovery
Amy knew that she needed her brand to work, but there were so many different parts to it that she knew she couldn't do it herself. For me there was a disconnect — her website was designed like a high end, high street shop which is not her at all. It felt clinical, and like everyone else.
For Amy making sure there was a clear connection to her Yorkshire roots and championing British manufacturing was key for her to stand out. The people who were looking for something bespoke wouldn't be looking for clinical, they are looking for something with character which is what Amy could do.
Amy needed to understand that she didn't need to copy anyone else. Who she was and what she stood for was the USP of the business and people love it.
Design & Development
Amy's colour palette is created from the Yorkshire Moors to really link it back to her. The shades can't be found anywhere else in the UK or the world. Instead of white everywhere we went down a Boho route which Amy really loves and also reflects her down to earth nature but still keeps everything professional.
Initially all she had was a logo which we didn't refresh as it has been trademarked, so now she had a brand that complimented the logo, that fitted with her background and values and made it so much easier for her to use.
Result
After the brand launched Amy has never been busier. She has people finding her handbags and ordering them.
Now she can engage with the clients who appreciate her craftsmanship instead of having to prove herself to people who would never appreciate it.
This is founder branding at its finest — there's a clear connection to the founder but the business can still hold its own brand on its own. There's no doubt that it belongs to Amy, MASOA and it makes it really hard to copy.