Your brand should look and feel  like you - here's what it could look like 

Helen is lovely. She's bubbly, she knows her stuff and really good at what she does. But she wanted to prove to people that interior design is not just for the rich and famous, it can be for anyone. The gap was she had this massive vision but had no idea how to go about it with it feeling amateurish. When you're disrupting an industry you have to do it in a certain way so it doesn't look tacky, it has to look professional. Helen was also finishing her Interior Design Degree so she didn't have time to do things herself. She had created something herself but it didn't feel right, it felt safe.

Kelly is lovely, she's calm, she's thoughtful but incredibly professional and knowledgeable about her work. The business she was building was answering a gap that she fell into — burnout in the corporate world. She wanted to work with corporates and individuals — so very different motivations. For corporates it was showing them that caring about the wellbeing of their employees was good for staff turnover and lowering sickness rates. For individuals it was ensuring that they got that connection and attention they needed. The challenge was how to create a brand that served these two audiences without alienating either.

Amy is lovely and so professional. She loves championing British manufacturing and is proud of her Yorkshire roots. For her it's all about quality — ensuring that her clients get the best item possible. What Amy is doing is creating bespoke, luxury leather handbags that are customisable. But she was attracting an audience who wouldn't value the craftsmanship. She wanted to attract more professional women but she had no idea how to go about it. She runs two businesses not just MASOA so she didn't have time to do it herself.

For Laura translation is in her identity Originally from Italy, she can speak multiple languages including English and Mandarin. So, when it came to designing her brand translation and communication played an important part. Her brand needed to connect with the UK tech space, without losing her Italian clients.