The Brand Identity Framework
The 4-Part Framework that takes you and your business from being Misunderstood to Understood.
What is the Brand Identity Framework?
The Brand Identity Framework is a 4-part framework that takes all the ideas you have for your business, and organises them so people can understand who you are, what you do and why they should work with you.
The framework is unique to Keppel Leopard Creative (created by me in a holiday Chalet in Somerset!) and works with ADHD brains because it stops you trying to do everything at once, and instead focuses you to move your business forward.
SOUL: The heart of your business and where the "truth" behind your business sits. You know when you get that creeping imposter syndrome telling you a fraud? SOUL is there to remind you that you aren't.
POSITION: Where you decide who YOU want to work with (yes, you get a choice!) and where your space is in the industry. Everyone has a space, and you are no exception.
CHARACTER: How you want to present yourself to the world. This is where you learn to safely unmask, giving you full control of how people see you.
DESIGN: The part that everyone loves - the logos, the colour palettes, the fonts - all used to reflect your SOUL, POSITION and CHARACTER.
The 4-Parts of The Brand Identity Framework.
The Real Power Behind The Brand Identity Framework.
Soooo you're probably sitting there saying to yourself:
"Yeah, but we've been down the steal my framework road before - it never works."
And you're right.
Most frameworks don't. And that's because they're not taking into account the nuances of your business: the processes, the way you present yourself, your clients.
The Brand Identity Framework is flexible.
That means, regardless of what industry you're in the Framework will work with you. Kinda like the ADHD spectrum where some things are more obvious whilst other things are more subtle.
Still skeptical?
Check out the Case Studies - every single one of these businesses had the Brand Identity Framework added to their brands.
Want to see The Brand Identity Framework in action for your business?
The best way is to book a Brand Power Hour with me. In this session, I use the Brand Identity Framework to identify the gaps in your brand that are stopping people understanding who you are, what you do and why they should work with you.