Relaunching the Branding Programme Identity: and this time it's different.

I want to start with the truth.

When I first launched Identity (originally called the B Club), it didn't go as planned.

In fact - nobody joined.

And after that came some real messy action that I wrote about in a previous post. Because even though it had gotten crickets, I knew that I was onto something. So, I pulled it off the "buy now" shelf and started to revamp it.

And that revamp has led to Identity - with the branding programme relaunching on July 31st with Founding Members.

Relaunching a Branding Programme : Why Identity can't be built alone.

One of the biggest things I realised? I was creating a programme (with a community) all on my own.

And yes, I have launched groups, communities and programmes before but I wanted this one to be different.

Because (from my personal research) I found no branding programme specifically designed for ADHD brains.

And whilst yes, I am an ADHDer myself, it's a spectrum. What feels easy for me might be a real struggle for someone else.

I have always said I would never surround myself with an echo chamber. I love it when my client's push back, tell me I'm going in the wrong direction. That honest feedback gives me way more to work with than just hearing "Yay, it's awesome!" (Although, hey, I like that too.)

So opening the doors wide too soon? That wasn't the right move.

I needed a small group of people to jump in, test things, break stuff even - so I could find the kinks and smooth them out before the big launch.

Why Founding Members for Identity are so Important

This is where you come in.

Because to me, Founding Members aren’t just guinea pigs or early birds—they’re co-creators.

You’ll get to dive in before the official relaunch, explore the programme while it’s still being shaped, and tell me what’s working and what’s not.

Your feedback will literally help build the best version of Identity possible.

Plus, Founding Members get exclusive perks:

• Early access to all the content

• Special discounted pricing (because you’re helping to build from the ground up)

• Direct line to me for questions, feedback, and support

• The chance to be part of a community that really gets the ADHD experience

  
  

The whole purpose of Identity is to get you a brand identity that you adore — so even though you’re a Founding Member, you will get a brand at the end. That’s a promise.

Want to know more?

If you're craving a brand that feels truly you - messy, brilliant, full of ideas and quirks - this is your chance to get in early and help shape something made for us.

Founding Members get the best price, first look at all the content, and a direct line to me.

So if you're ready to build a brand that's finally fits, and to be part of a community that truly gets you click to become a Founding Member.

Become a Founding Member

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