Brand Case Studies

See how I've helped female founders build brands that match their capability. Each case study shows the problem, process and the result - so you can see what's possible for your business

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Branding for Businesses
Case Studies

Branding for Businesses

Need advice or inspiration for your branding? This section is for you! We're all about building authentic brands that work with your energy and vibes, so here you'll find ways to do that to get more clients, opportunities and income.

on a pink background there is a set of headphones that lay in the centre of the image. They are teal coloured with purple accents. Additionally, there is the head of a grey microphone at the bottom of the image.

What K-Pop Demon Hunters Taught Me about Branding (And Why ADHD Female Entrepreneurs need to Hear It)

K-Pop Demon Hunters is basically a 100-minute masterclass in visibility, storytelling and owning your difference - wrapped in high notes and fight scenes.

Katie Cope

Aug 12, 20253 min read

What a Pic 'n' Mix Can Teach You About Brand Positioning Strategy

Just like picking your favourite sweets from a pic 'n' mix, building a brand positioning strategy means carefully selecting what your...

Katie Cope

Aug 3, 20253 min read

Relaunching the Branding Programme Identity: and this time it's different.

I want to start with the truth. When I first launched Identity (originally called the B Club), it didn't go as planned. In fact - nobody...

Katie Cope

Jul 9, 20252 min read

Embracing Change How Female Entrepreneurs with ADHD Can Master Adaptable Branding

Are you a female Entrepreneur with ADHD who is regularly messing about with your branding? Changing fonts, changing colours, full...

Katie Cope

May 5, 20252 min read

A woman with glasses sits at a table on her laptop. On the table is a cup of coffee, a glass of orange juice and two croissants on a plate. She is looking serious

Are you a Female Entrepreneurs struggling to focus on one thing in your business? Then the Branding Blueprint is what you're looking for.

Keppel Leopard Creative 's branding blueprint is a free quiz that helps ambitious, passion-led female entrepreneurs focus their ideas and...

Katie Cope

Apr 24, 20252 min read

Multiple business card design for DreamCatcher Interiors

How do I brand myself as an interior designer? Case Study of Dreamcatcher Interiors

Brand Strategy | Logo and Mark Design | Colour Palette | Typeface and Fonts| Business Card Design | Promotional Material | Branding Guidelines. As an Interior Designer, Helen she loves pattern and colour (magnolia is a swear word to her) and is all about reflecting her clients' personalities in their designs. Helen wanted to know how she could brand herself as an interior designer: one that would stand out from everyone else and show that Interior Design can be affordable. "I

Katie Cope

Mar 24, 20252 min read

How to create a Wellness Brand Online: Case Study of Physiopilates

Brand Strategy| Logo Design | Colour Palette | Font Choice | Branding Guidelines. Julia was moving her Wellness business Physiopilates online. She needed to create a brand identity that would stand out from the other Health and Wellness Services that reflected her personality and her unique service. As I walked into the Physiopilates studio in Wilmslow, Manchester, I felt instantly calm. Julia, the owner of Physiopilates - a unique health, fitness and wellness class that com

Katie Cope

Mar 12, 20252 min read