How do I brand myself as an interior designer? Case Study of Dreamcatcher Interiors

Brand Strategy | Logo and Mark Design | Colour Palette | Typeface and Fonts| Business Card Design | Promotional Material | Branding Guidelines.

As an Interior Designer, Helen she loves pattern and colour (magnolia is a swear word to her) and is all about reflecting her clients' personalities in their designs. Helen wanted to know how she could brand herself as an interior designer: one that would stand out from everyone else and show that Interior Design can be affordable.

"I want to disrupt the Interior Design Industry."

This was one of the first things Helen said to me when we were chatting about her branding.

We had met previously at a networking event where I delivered an impromptu talk about brand identity.

Getting an Interior Designer in to help make your 3-bed semi-detached new build seems like an extravagant choice, but for Helen she wanted to break down the stereotype that only rich people with 6-bed homes can have an interior designer.

To Brand Helen as the Interior Designer she wanted to be, we needed to focus on her passion to disrupt and her authenticity.

How to Brand an Interior Designer

Initially when Helen started her business she created her brand herself: she had a logo and few colours that she loved but she was unsure how they'd all fit together.

Like all of our clients, we used the Brand Identity Framework to really identify the key parts to Helen's brand: who she wanted to be, how she wanted to present herself and how she would connect with others.

Through the Framework we established her overall vision, tone of voice, how she would tell her business story and identified her unique space in the Interior Design Industry.

When it came to the design, Helen liked some elements of her previous logo so we refreshed it and ensured that she could display it where ever she wanted to.

We made the coral colour - that she had used in her previous brand but was unsure how to blend it in with everything - as a main part of her colour palette and added colours that would not only compliment, but also make her business visually stand out.

To give the feeling of creativity and flow we added "more swoosh" (Helen's words, not mine) into the designs.

The Outcome

With her new authentic brand identity, Helen regularly gets complimented on it and is busier than ever! Here is what Helen said about working with us:

"Katie is so lovely and great at what she does. Our discovery call was a journey which really tested my vision for the business but it was a really useful exercise as Katie got everything she needed to go forth and create different brand designs that pushed my boundaries. I enjoyed the collaboration between us and I love the final product. I use my Brand Guidelines pack all of the time and it is especially handy now I am having a new website and marketing plan created. Thank you for your patience."

Want to stand out like Helen? Check out our services and see how we can help you today.