How to create a Wellness Brand Online: Case Study of Physiopilates

Brand Strategy| Logo Design | Colour Palette | Font Choice | Branding Guidelines.

Julia was moving her Wellness business Physiopilates online. She needed to create a brand identity that would stand out from the other Health and Wellness Services that reflected her personality and her unique service.

As I walked into the Physiopilates studio in Wilmslow, Manchester, I felt instantly calm. Julia, the owner of Physiopilates - a unique health, fitness and wellness class that combines physiotherapy with Pilates - welcomed me in, and gently guided me and the rest of her class through an hour Physiopilates session.

And this is the exact experience that I needed to recreate in Julia's digital brand.

How to Create a Wellness Brand Online

For Julia, she has never had to focus on her branding before. She had a logo, but because she had no competition locally she didn't need to prioritise it. But now with an opportunity to move her business online, she realised that she needed a brand that was going to increase her visibility, but still retain the same feeling and experience that she delivered in her studio.

With her brand, Julia wanted to ensure that her current clients could find her and recognise her, and also attract new clients to her business.

Through our brand strategy session, we found a common thread through all of Julia's different target market: to stay moving and flexible. This became a focal point in the visual side of the brand.

Using organic shapes reflected the movement and flexibility that Physiopilates brings to its clients. We used soft, natural colours to reflect the calm that I felt when I stepped into her studio and refreshed her previous logo to fit with the rest of her brand.

The imagery we used in Julia's brand was to engage in her clients' aspirations: playing with grandchildren, spending time outdoors, playing sport.

The Outcome

With her new brand identity, Julia was able to move her business entirely online. She now regularly runs live classes and online courses that her clients can engage with. Her brand has ensured that Julia continues to stand out from any similar businesses online.

Looking to refresh your health, fitness and wellness brand like Julia? Check out our services and see how we can help you today.