I chat to Leila Ainge on a new episode of Psychologically Speaking.
I first met Leila at a Doing It for the Kids Mega Meetup event in Manchester. The week before I had casually decided that I needed to create a skirt for the occasion and then, just to keep myself accountable, told everyone in the DIFTKs community.
I'd never made a skirt before.
But it definitely impressed Leila who, after chatting further (and realising we had a mutual love of MAFs Australia) ask me this year to be a guest on her wonderful podcast Psychologically Speaking.
During our conversation we went all over: the psychological side of branding, the pressures women face in professional spaces, my "change gear" career path and how creative problem solving has shaped me approach to branding.
The Key topics include:
The power of brand storytelling and personal identity.
Challenges women entrepreneurs face in professional branding.
The balance between authenticity and professionalism in online spaces.
How Katie’s diverse cultural and career experiences inform her work.
If you love this episode then I'd love for you to go subscribe to her newsletter too!
And here is a picture of said skirt that I made below.

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