What a Pic 'n' Mix Can Teach You About Brand Positioning Strategy

Just like picking your favourite sweets from a pic 'n' mix, building a brand positioning strategy means carefully selecting what your brand stands for, how it's perceived, and why people choose you over competitors, this is the heart of a strong brand positioning strategy for neurodivergent female entrepreneurs .

When I was 16 I got a job at Woolworths. Every Saturday I would pop on my red top and name tag (which I still have somewhere...) and went off to do a 1.30pm - 3.30pm shift. My job entailed a few things: stock taking and stacking shelves, but mostly I worked on the tills.

Now, if you're old enough to remember, Woolworths was known for their pic 'n' mix section. And there were two ways that you could get your pic 'n' mix:

1) In a bag, place the sweets you want and whatever they weigh you pay for or;

2) In a tub where it didn't matter how much you put in, as long as you could click the lid shut it would cost you £3.99

And as a employee of Woolworths, you learn the art of getting the MOST into those tubs. Here's how you do it:

First, start with the squishes: we're talking your fried eggs, golden bears, rings - anything that can be packed down on the bottom.

Next, if you're a snake or laces fan you need to spiral those around the edges of the cup, leaving the middle space to fill with your hard sweets: your fudges, toffees, fruit salads and boiled sweets. Push these down on the gummies to get as much in as possible.

More sweets, same price (just don't eat them all at once...) you're very welcome.

Just like I learned to pack that pic 'n' mix tub efficiently, as a neurodivergent female entrepreneur you can organise your brand ideas in a way that actually works for you.

So What Does This Have to Do With Your Brand Positioning Strategy as a Neurodivergent Female Entrepreneur?

Branding is weirdly similar to the pic 'n' mix. You might feel overwhelmed by all of your ideas, especially as a neurodivergent entrepreneur. You can't just chuck everything in and hope for the best, your brand positioning strategy helps you focus on what truly matters and get the most out of your ideas.

A strong strategy doesn't just define your logo or colour palette. Its your structure to your entire brand experience. From messaging to visuals to positioning, everything should work together to create something amazing.

Think of your brand positioning strategy like a sweet tub strategy:

• Start with your soul and position: vision, story, values, dream client and competitors (these would be your squishes).

• Swirl your character around the edges: personality, content pillars and tone of voice (your snakes and laces).

• Finally finish off with your design: logo, colours, fonts, website and anything else you want to add (all the hard sweets).

And these four areas are what we focus on in the Brand Identity Framework.

The Brand Identity Framework: A Neurodivergent-Friendly Way to Build Your Brand Positioning Strategy.

Quick Takeaway: The framework layers your ideas so nothing is wasted, everything aligns with your brand positioning strategy, and your brand feels cohesive.

The Brand Identity Framework takes all of your messy, brilliant ideas and helps you layer them in a way that actually makes sense. No wasted space, no conflicting messages, just one tight, satisfying brand that supports your brand positioning strategy and helps neurodivergent female entrepreneurs feel confident in their brand.