How to create a strong brand identity in fashion: Case Study of MASOA leather Handbags

Brand Strategy | Colour Palette | Font Choice | Patterns and Style

Amy had been running MASOA for a while. She designs and creates gorgeous bespoke leather handbags. Amy wanted MASOA to grow: and so we needed to create a strong brand identity in the fashion industry.

Amy has a gorgeous story behind her brand: influenced by her grandparents she started sewing when she was young and decided to setup a business. She is a massive advocate of British Manufacturing and her Yorkshire roots and so we needed to highlight this in her brand identity.

How we created a strong brand identity in fashion for MASOA

Using the Brand Identity Framework, we ensured that Amy's brand story was strong and clear as this would play a big part in her brand identity.

We identified a market that would love her handbags and the bespoke designs she could create for them and reflected her passion for British Manufacturing and Yorkshire in her visuals.

The Outcome

With her new brand identity, Amy and MASOA have gone from strength to strength and have increased their sales only three months after working with us.

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