Case Study of Wharfedale Soaps

Brand strategy | Logo Design | Pattern Design | Colour Palette | Font Choice | Promotional Material | Branding Guidelines

It's lockdown. I initially contacted Rachael from Wharfedale Soaps after a recommendation from a friend suggesting her soaps. Rachael makes beautiful, natural soaps - without all the chemicals that drive my eczema mad that are found in high street brands.

It was a few weeks later she asked about creating a logo for her. Like many business owners, she had created it to get her business going and now she was ready to make it much more permanent.

After a Power Hour, Rachael decided that instead of just doing a logo to build the foundations of her brand and decided to work on her full brand identity.

Our initial conversations started with understand Rachael's business. As an ex-chemistry teacher, she was passionate about helping people understand how harsh the chemicals in high-street soaps were, and to provide a natural, gentler alternative.

With her brand, we wanted to have a balance of the natural side, and also that it was all backed by science. In her content, we ensured that Rachael could talk about the science behind her soaps - and highlighted how the ingredients that she used were kinder to the skin.

Following the Brand Identity Framework, this was reflected in the design side of her brand. Her visuals are natural and clean, with the "wave" in her logo representing the wave that is in the design of her soaps. With her logo we - split up "Wharfedale" to keep the clear and clean aesthetic.

Want to work on your brand identity? Check out our services!